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THE PASHMINA STORY

Pashmina, from the Persian word for
wool, is popularly known in  the west as
cashmere wool, from the old spelling for
Kashmir. The fine wool comes from the
undercoat of Himalayan mountain goat,
raised by semi-nomadic herders. It yields
3-8 ounces of fiber per year. The Tibetan
plateau provides the ideal environment
for pashmina growth. The fiber is
exceptionally absorbent and it dyes very
easily and deeply. In recent years,
pashmina shawl has been in fashion all
over the world for its luxurious rarity, its
incomparable softness, warmth and
durability.

CARE FOR YOUR PASHMINA

Pashmina gets softer with frequent use.
Cleaning pashmina is easy. Al though
dry-cleaning pashminas, the chemical
used in the long run affect it (like all fine
wool). We thus recommend washing in
cold or warm water using mild natural
soap or shampoo. Rinse until water runs
clear and then drip dry only, away from
direct sunlight. Do not wring or twist. If
it needs pressing, iron over a damp cloth.
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